The Perfumes of Failure

from €45.00

Failure never smelled this good. Or bad.

For the risk-takers, the disrupters, and the bold.

neurona supports the creation and the concept of these perfumes,  for the Museum of Failure. As part of the Museum of Failure project, these fragrances ensure that you never forget what failure smells like. Two perfumes have been created.

The first of these, ‘Failure nº5’, is the ultimate essence. It allows you to stand out from the rest, to truly be unique.   ‘Without failure there is no victory’, and this has been the case since living beings have had consciousness and memory. 

The second, ‘Smells like Failure’, is a random bottle of an experimental fragrance. No two are the same. You might suddenly find a unique, elegant and majestic perfume in it, but probably not. Most likely it won't be like that. It's pure chance and an ideal gift to control the ego of those close to you. The greatest act of love for any loved one.

Type:

Failure never smelled this good. Or bad.

For the risk-takers, the disrupters, and the bold.

neurona supports the creation and the concept of these perfumes,  for the Museum of Failure. As part of the Museum of Failure project, these fragrances ensure that you never forget what failure smells like. Two perfumes have been created.

The first of these, ‘Failure nº5’, is the ultimate essence. It allows you to stand out from the rest, to truly be unique.   ‘Without failure there is no victory’, and this has been the case since living beings have had consciousness and memory. 

The second, ‘Smells like Failure’, is a random bottle of an experimental fragrance. No two are the same. You might suddenly find a unique, elegant and majestic perfume in it, but probably not. Most likely it won't be like that. It's pure chance and an ideal gift to control the ego of those close to you. The greatest act of love for any loved one.

Failure Nº5 -
149 €

Unisex fragrance. Eau de parfum, 30ml.
Inspired by the most famous fragrance ever made - the iconic Chanel Nº5.

Paradoxically, Chanel No.5 was a result of a laboratory mistake. Perfumer Ernest Beaux mistakenly overdosed on the new synthetic chemical compounds called aldehydes. This created a unique intense artificial scent that Coco Chanel loved.

Fragrance profile

Uncanny florals: an abstract brightness, the thrill of venturing into the unknown.

Overripe fruit: sweet yet slightly off, the intriguing charm of something flawed but irresistible.

Charred paper: the smell of irreversible mistakes.

Earthy sweaty leather: unrelenting effort that led nowhere, futility.

 

Smells like Failure
45 €

Unisex fragrance. Eau de parfum, 30ml.

This curious fragrance is an unfinished experiment. Each unique small batch is a playful blend of the best professional perfume materials. Some batches are beautiful masterpieces while others should probably stay in the bottle. This fragrance encourages people to approach experiments and failure with appreciation and curiosity rather than with fear.

Ingredients are completely random in every bottle

Possible perfume notes : 

Fleeting Sweetness: draws you in and promises more than it can deliver.
Sour smoke: a faint memory of something that did not go as planned.
Metallic, ink, ozone: a hint of failed technology, brokenness.
Musk, leather: a musty stale odor, reminiscent of missed opportunities or bad choices.
Salt, brine: tears, the sad sting of regret.
And a mildly pungent lingering smell of shame and embarrassment.

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